Next-Generation Consumer Health and Fitness
The desire to be more active and achieve a fit and healthy lifestyle is now a major initiative for many people. The Singaporean government supports this with their ‘National Steps Challenge’ and many corporates promote ‘Wellness’ and ‘Heath and Fitness’ programs to their employees.
In order for such programs to be successful. consumers require user-friendly products and solutions to aid these lifestyle changes. Solutions that encourage, remind, record, reinforce and even reward good behaviour and good habits.
Through the Singtel Innov8 Connect initiative, we are seeking products and solutions that take into account consumer behaviour and psychology, motivating them to stay active and healthy, reinforcing their good habits, offering sound advice and enabling them to analyse and compare their activity, in an effective and sustainable manner.